Break-up content into individual pages or keep on one page

[Czubmeister]

I am working on a dental website. Under menu item "services"   lists everything he does like..

Athletic Sports Guards
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities.

Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns.

Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions.

Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning.

Nitrous oxide for your Comfort

Would it be better to break these services up into individual pages?  I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page.

I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1!

Suggestions?

[blu42media]

If you have the content to do it, go for it!  Depending on your market you may find some long-tail opportunities when doing your keyword research.

As for the Services page itself, you'll have lots of relevant, summarized content; so shoot for your top-level keywords here.  "dental services in <city>", "dentist in <city>", etc.</city></city>

[MattJanaway]

Absolutely go for individual pages. Find the best keyword for each service based on search volume/competition and add the keyword into the page title & meta details aswell as the URL (yourURL/Digital X-Rays for example).

Content is king here so make sure each page has a great and well written article.

[DaianaM]

If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.

[Czubmeister]

In this scenario, would I try to rank the abbreviated page? Guess I really shouldn't because it would compete with the individual pages?

[MiriamEllis]

Hi Bob,

I agree with the advice others are giving you. Definitely, break these topics up into individual pages. While not every page may not be a highly searched for term, I've done copywriting and Local SEO for dental practice clients and I know that many terms related to dentistry are real winners.

You'll want to start with a session or keyword research for each page, and create an article of 400-600 words in length, fully describing the benefits of each service. FAQs the dentist has noticed his patients have asked are a help in this. For example, if the dentist offers Sleep Dentistry, what has he noticed his patients most frequently ask about it? What are their concerns? Do they need someone to drive them home after the appointment? Are there any medications they shouldn't be taking if they go with this option? Can they eat the day of their appointment? And focus on the positive...how will this service allay their fears?

Be creative and you may well end up with articles that exceed 600 words...I often find that. And don't forget the dentist's geo keywords, too. Those are important!

If the dentist is willing to invest in really good copywriting, he will be greatly strengthening his ranking potentials for many terms, as well as offering very helpful information to his current and prospective clients.

Miriam

[blu42media]

Solid advice Miriam - well done

[MiriamEllis]

Thanks:)