How to increase page authority and domain authority? [Ecommerce]

[InkCartridgesFast]

How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.

[Matt-Williamson]

Hi Jack,

To increase your Domain and Page Authority you need to increase links to your website and in particular your homepage if you want to increase that specifically. To do this you need to think how can you create some decent content that is link worthy and then you need to make sure it gains exposure so that it will start to gain links. There are lots of ways that you can increase your link profile using things such as:

• In depth product reviews,
• A blog (consider encouraging and rewarding guest bloggers that are authorities in your niche as they will have a strong, relevant following),
• How to videos in relation to your products and how they might come in when carrying out a task for instance,
• Content curation is also an idea (some decent articles on this on SEOMoz).

Now for the exposure; best place to start is to build up your social networks and start to interact and form relationships with people that are likely to have an interest in your products, in particular those that are authorities in your niche/product area. Then when you have built relationships with them you can expose them to your new content, which will then hopefully get passed on to their social following and through this you will start to gain links and more attention slowly establishing yourself as an authority in the process - win win situation!

If you do this and work hard at it your DA and PA will increase as you want it to. Just remember that when you are building links in a post penguin world don't over do the anchor text and always go for quality links over quantity, don't start using dangerous methods, such as forum signature and blog comments. Hope this helps - Good Luck!

Here is a link to some more thoughts and details in a Q&A about link building - http://www.seomoz.org/q/drowning-in-a-sea-of-link-building-advice

[Aran_Smithson]

Agreed with Matt, but surely social signals are going to be in play too. Encourage social sharing of your pages and the links, G+'s, Likes and tweets will follow, then the Page rank will flow.

Get comfortable as its going to be a long process though!

Best of luck.

[Matt-Williamson]

Cheers Aran, you are right maybe I should have  spelled that one out a bit more, however I envisaged and have found from personal experience that when creating content on your site you would need to share links to that content to your social networks (this is the exposure part) and then this will bring you likes, tweets and also links from other sites.

In utilising social networking as an effective way of gaining exposure for your content you will always gain your likes, tweets, etc if carried out effectively don't you think?

I guess the important thing here is to make sure you have enabled social sharing on your sites pages!

You are also right this will be a long process but anything worth having always takes time and effort.

[Aran_Smithson]

I've found Pinterest to be really useful as A social networking site, a link building tool and a resource to gain targeted traffic.

[Matt-Williamson]

Sounds like a good suggestion to me and if it works for hangers then I think you must be on to a winner. I haven't used Pinterest much, but I think your recent post on the blog is a good example of its potential - http://www.seomoz.org/blog/a-small-success-story-inspired-by-seomoz-and-its-contributors

Thanks for sharing Aran

[Aran_Smithson]

Thanks Matt.

I think the key to pinterest for ecommerce is to mix up our own product images and graphical creations along with other products that could compliment your range. Obviously having great product photography helps massively.

(ooh I can feel a youmoz post coming on!)...

[pedstores]

Pinterest is a nice SEO tool for sure. I've found that by listing new products and articles, you do gain new links from Pinterest while also capturing the attention of potential customers. It's a different audience than Google+ or Twitter, and a very active audience similar to that of Facebook. It seems to reach a slightly older crowd.