My impression drop drastically in the past two days.

[4pm]

My impression drop drastically in the past two days. What could be the cause for it.

My website is http://4pmdesign.com

Thank you in advance.

[matbennett]

You need to drill in to your data and see where the drop is coming from:

• Is it just search engine traffic or other sources (other sources as well, suggests either a market wide trend or on-site problem)
• If search, is it across terms or just a few (just a few suggests ranking drops)