Online Press Release for SEO

[bronxpad]

I was wondering if Online Press Release submission is good for SEO? If so which one is the best? I've researched a bunch of sites like

PR BUZZ

PR WEB

and others

Any suggestions?

[josh-riley]

It depends on what you want to get out of it. I've had issues with releases ranking higher than our product pages - or, really, the pages we'd like to have rank. So, that's one possibility. For driving links and such, though, it can work well. Keep in mind though that releases are still viewed as ways to get news to the media - old school, but that is the audience these services cater to.

As for which service, the price points vary significantly and I will say that I prefer to stick to the big dogs. PR Web is OK, but I default to PR Newswire. I think names like PR Web are kinda misleading because Web is only one part of their audience (and I see the attraction for SEO; however, think quality sites vs quantity for links). Again, I'll admit my bias as I have worked with them for about 15 years, so I witnesses their online evolution. Not all SEO support is equal!

One last comment: look at where the big brands go and what services they use. I get smaller groups usually go for cheaper, but you get what you pay for. Aside from price point, there's usually some rationale as to why reputable brands stick with a partner.

[bronxpad]

Have you heard much about PR Buzz which offers a yearly membership?

[josh-riley]

I am aware of them but don't know anyone who has used them, nor (when I did research a long time ago) was I able to find comparisons/user reviews. I know we crossed them off of our short list, but unlike others, we weren't (maybe) as driven by price. I think with an annual membership it's easy to get spmamy to get value - so it goes back to what you want to get out of it.

[bronxpad]

Thanks, I am looking for a legitimate way to send out online press releases that won't break the bank and that will obviously have the added benefit of SEO.

So you recommend PR Newswire. I'll check them out.

Thanks for the tip.