Benefits of getting inbound links to your Facebook account to go through your domain?

[bradkrussell]

Hi,

I was browsing a magazine recently and came across an advert that had a text of:

domain.com.au/facebook

When you visit this address you are automatically redirected to their Facebook account. It got me thinking, is there any benefit to this? It's the first time I've seen it and I presume they get links from outside sources to their FB account to go to domain.com.au/facebook rather than facebook.com/sitename

Thanks

[BrianJGomez]

The only potential benefits i can think of here are:

1. Perhaps they don't own their businesses name on facebook so they created a user friendly URL that forwards to their non-user friendly facebook URL (example facebook.com/businessname-29348271790-11345

2. There's the outside chance someone could link to the URL....the SEO impact would be very limited though depending on how they are forwarding the URL to facebook.

3. Branding - A lot of companies want to brand their domain name in an ad yet they still want to engage users on facebook...this would be one way of making sure people were taking note of the domain.

[YNWA]

I think point 3 is the biggest one. instead of searching facebook for you or remembering your facebook page url, they will be remembering your main domain url which is good for future business.