The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. One Website, Multiple Top-level Domains

    One Website, Multiple Top-level Domains

    Intermediate & Advanced SEO
    2 2 599
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • PinckneyHugoGroup
      PinckneyHugoGroup last edited by

      I have two clients, both of which have a single website, with multiple top-level domains, many of which represent "subpages". For example, when you navigate to the home page, the URL is "[CompanyName].com". However, when you navigate to a subpage, the browser appears to remain at the same website, but in actuality (as you can tell from the URL bar) you've navigated to "SubPage.com".

      Client A is an insurance company that has multiple branded insurance products. Each product is independent of the other (it's unlikely that a single client would purchase multiple insurance products from different brands) and have their own brand. Thusly, each section of the site that represents a different brand has its own top-level domain. The website design/structure remains the same, with some light color changes and image swaps.

      Client B is a consultant and offers various services. None of these services are "branded" (a single client would hire the consultant for a wide range of available services). Each subpage on the site represents a different service and has its own top-level domain.

      Here are my questions: Are either Client A or B breaking guidelines set forth by major search engines? Are either Client A or B hurting their optimization with this trickery?

      My inclination is that Client A is doing it right, but Client B is not. Your insights would be appreciated!

      1 Reply Last reply Reply Quote 0
      • BrianJGomez
        BrianJGomez last edited by

        I can't say for sure with out seeing the sites and making sure I understand your question 100% but it sounds like both of them are hurting their SEO by having so many domains that they want to rank....client b more so than client a.

        Client A is passing link juice from ClientASite.com to Subpage.com. It's not a huge deal if Client A owns subpage but it's going to make ClientASite.com less competitive from an SEO perspective.

        Client B - same thing but worse since his clients would purchase multiple services that are SubPages.

        My question is why are they setup like that? Have you thought about building them both new sites and 301'ing the SubPages to pages on the main URL?

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Should I have multiple websites for my different brands or one main website with different tabs/areas?
          0
          1
          45

        • One domain - Multiple servers
          LoganRay
          LoganRay
          0
          4
          659

        • One website with multiple advertising domains?
          Jazee
          Jazee
          0
          5
          79

        • Multiple Domain Names Pointing to One URL
          FedeEinhorn
          FedeEinhorn
          0
          4
          136

        • One Website, Multiple Locations, One Blog?
          irapasternack
          irapasternack
          0
          2
          101

        • Multiple domain level redirects to unique sub-folder on one domain...
          blackrails
          blackrails
          0
          8
          451

        • Multiple Versions of Pages on One Website
          DougRoberts
          DougRoberts
          0
          3
          370

        • Multiple Domains with Keyword in the Domain or one Domain with Keyword as Categories?
          RyanKent
          RyanKent
          0
          2
          672

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy