Does it do any damage to post my blogs for marketing community websites on my own website too?
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I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
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I'm not sure if it will cause any damage SEO wise, but it will definitely not provide much, if any, value. You can try using Google's original source meta tags here:
http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=191283
But the original source tag is still experimental.You could try turning some of the articles into whitepapers and having them available for downloadable on your site. Just make sure to block the PDFs with your robot.txt file. Or have people sign up to your mailing list and then e-mail them the whitepaper.
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Panda is a ranking reduction that can effect an entire site. It is believed to occur when a site has a lot of duplicate content.
So, if you post a lot of duplicate content on your site you should not be surprised to see a ranking reduction occur. You might avoid the problem if you post the content with noindex.... maybe.
Also, if you are linking straight to the duplicate on a more powerful site that almost guarantees that your version of the content will be at least filtered.