Boosting page authority/rank by linking from blog

[ilyaelbert]

We're developing several blogs and I was wondering if it would make sense to periodically create blog entries that 'naturally' link to certain pages on the main site. For example we have a large amount of 'partners' across the country, and we wanted to do an interview series on the blog, and insert a link into the interview, such as "partner bob services the Boston area", or something more elegant than that. Would have have any significant impact on the 'boston page aside from the pass through traffic from the blog?"

[Catalyste]

I would say that it's a bit risky since it's not "Natural" that much, especially if you site on are the same IP ou Class C and are not really related in thematic. It's even worse if your several blogs are using duplicate, automated or Thin content.

You should focus on getting good links instead. But thing is good links are hard to find. You can also focus on Social medias to increase you Social signal and sharing to increase natural linking schemes.

[Dr-Pete]

I tend to agree with Catalyste - in theory, those links will help you, but in practice Google is probably going to devalue that blog network over time. It's just too easy to link to your own sites that way.

Contextual links like that are definitely safer these days then obvious, sitewide links (like footer links), but I'd definitely proceed with caution. At least make them relevant and vary the anchor text - don't over-engineer it.

In most cases, it's more of a filter issue than a penalty. If you link a handful of blogs you own to your own site, it'll probably help for a while, and then Google may turn the volume down. If you're cross-linking 20+ sites, then you're risking a more severe problem.