Anchor Text Diversification – Branded VS Non Branded – What is the best approach… if any?

[dhidalgo1]

Our organization competes in the Drug & Alcohol Treatment Category… very competitively I must say.

While we create content for long-tail keywords, we focus on linking (blogging + Press Release + Acquisition, etc…) as the main strategy to increase relevancy for 4 major keywords. (Alcohol Rehab, Drug Rehab, Alcohol Treatment, and Drug Treatment)… all these terms have their respective landing pages, and we try to provide a good flow of new links coming to these pages on a weekly basis… Lately we have been acquiring more links than we anticipated… not a bad thing since they are from reputable websites… however I am a bit concern regarding the Anchor Text distribution of these links.

Example

Let’s say I get 100 links to my ‘Alcohol Rehab’ page – what is an appropriate percentage for the anchor text distribution?

For example:

Branded Links 20 -  Keyword: St Jude Retreats
Exact Match Links  70 - Keyword: Alcohol Rehab
Broad Links 10 - Keyword: Rehab

Is this an ok distribution, or should I change things around?

Hope you guys can help!

Thanks!!!!

[SEODinosaur]

Ive read a few case studie and I found that it is best to link to your brand name 70% of the time and use the other 20% with keyword variation and lastly use 10% [Exact] keyword and you will be safe.

[dhidalgo1]

Thanks Donnie...