What's a good social media content creation brief template?

[Amiee]

I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content.

These are the points I have thought of so far are:

• Subject / Topic
• Content Objective
• Desired User Outcome / Call to action
• Sources, References
• Tone of voice
• Related product information
• Target SEO keywords

Can you think of anything else to add?

Do you know good resources (articles, blog post) tackling the subject of a content creation brief?

Thanks in advance.

[KaneJamison]

That's a pretty comprehensive prompt for most skilled writers I think. Tone of voice kind of covers it, but writing style might be an added factor: conversational, encyclopedic, persuasive, etc.

Here's a few other SEOMoz resources you should check out:

Q&A: What Should I Look For When Hiring a Blogger

YouMoz: How to Outsource Content That's Worth Reading (Be sure to take a look at the 2nd comment by iPullRank)

Whiteboard Friday: Outsourcing Content Creation