Does the home page must get the biggest amount of internal links?

[BeytzNet]

Hi All,

I have an e-commerce website with thousands of unique pages.

The site is built with quick access through the navigation bar to the main product categories.

All of the product pages have navigation trees in them.
What happened is that in one of the main categories I have so many pages (products) that it actually gets more links than the home page - it is getting the links both from the menu (in each page in the site) and from the product pages that belong to that category whereas the homepage gets only the one link from the menu.

Is that OK or should I add a level in the navigation tree that points to the homepage?

Thanks

[josh-riley]

I, too, work with a site that has many (thousands) of product pages and dozens of categories. Over time, the homepage did get the most links and it ranks for the brand - which is fine. What's better for the user is that the category or product pages rank for specific keywords. I mean, for the best user experience, I don't want someone to have to go to the homepage and navigate down a few layers to get to what they want. Links to those deeper pages have helped make them more visible. The more pages that rank for the right keywords = more online real estate and more ways for the audience to find you.

So, it depends on your strategy and preference - and - is it better for the user to go to the homepage or to the product page? And, what's the reason those two would compete against each other for keywords (if that's the case).

All the links into the site will eventually help the domain authority.