Looking for advice on rewriting page that is currently ranked.

[redfishking]

Hi,  we put up a page 2 years ago (available from our home page) that is currently ranking in top 5 for a few of the key words we built it for.  The challenge is we did this quickly and know we can (and actually have) built out a better quality, informative page.

The content while similar is completely rewritten.  Does anyone have experience in rewriting low quality pages that are ranking well?

Essentially we are trying to step up our game and build up our quality from a human perspective, but unsure what/if any would happen with our SEO and keywords we are currently ranking for.

Thanks!

[EGOL]

This sounds great.  You have new content that is much better and probably much longer with a greater diversity of words and maybe some improved images.

I do this every week.

Simply add the new content to the page but keep all of the SEO elements intact.  That would be things like title tag H1, H2 tags, etc.

When I do this my rankings often go up and my traffic goes up from capturing more long-tail keywords.

Good luck!

[Mcarle]

EGOL is right.

I have taken many smaller pages and beefed them up after a few months/years.

Added new relevant rewritten text, new images, better files names, Alt text...

Taking a page with 200 words & no images to a page with 700 words and lots of images will totally get those improved pages even higher.

[Francisco_Meza]

When I built 30 landing pages, my 1st goal was to get them indexed. Since I wanted to show my client that I was working hard, I built more quantity than quality. Once I finished building the landing pages that had average content, I went back and rewrote all 30 landing pages. I have more images, way more relative content, and the readers still love it. I wrote every landing page for the user, not necessarily for Google. I was more interested in conversions than ranking higher. When my rankings went higher, my conversions had already increased.

Write for conversions.

[redfishking]

Thanks! I appreciate the responses.  Now on to more quality content!