Here's some more proof white hat SEO works

[UnderRugSwept]

I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text.

On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way.

Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling.

This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50.

Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links.

Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.

[Keszi]

"Now I just have to figure out a way to tell my boss I told him so without actually using those words." I feel your pain!

[SEOclient12]

I'd just go with I told you so.

Then Google slap him

[Aran_Smithson]

Great news. A win for the Good Guys.

This may help you tell your boss...

http://wiki.answers.com/Q/How_do_you_say_i_told_you_so_in_20_languages

[Keszi]

That's like signing your resignation

[UnderRugSwept]

Hilarious. BTW, I enjoyed your recent case study as well.

[Jinx14678]

The best is not "I told you so" it is a lesson in general, that slow and steady wins the race....

There is some falacy in business that has been perpetuated that the analogy work smarter not harder is somehow true, and a longterm winning strategy.

In most areas of business working harder AND smarter is needed...

and SEO is one of those areas for continued growth, and to alleviate the sleepless nights of worry if that "Last Tactic" will be the straw that breaks the camels back

Not sure if i could have worked in more metaphors in there

[Aran_Smithson]

Thanks Marisa, nice cool to get good feedback fom other SEOs, after all we can be a very critical bunch

I'm going to do another you moz post soon as a follow up as I'm still getting some great traffic from my efforts. Though, I haven't yet heeded my own advice and put an hour aside to jump on another meme.

[SEOclient12]

Would be funny though.

Personally I'd just use it for him to trust you in the future and bring it up whenever you need to back up a point he doesn't agree with.

[Keszi]

How about: sign the resignation, go in, slap him, and he wants to fire you... Then you say: "Nonono! You miss understood me, you don't fire me, I quit! :D"

And BTW: There is a need for them to know that anyone can make mistakes, bosses, managers too.

[EGOL]

I would not say anything.

You never know what google will be targeting next week.... or where errant arrows will hit.

[UnderRugSwept]

Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.

[UnderRugSwept]

Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.

[chsajid11]

what is white hat SEO? this is question i am looking to answer.

Google consider some link white hat in past. now grey or black.

what are all the time what hat seo link building? can some one share it?

or can you share marisa?

Thanks.

[Aran_Smithson]

Another one for a case study?

http://www.hangerworld.co.uk/blog/keep-calm-and-de-optimise/

[UnderRugSwept]

Hmm . . . how does that relate to coat hangers?

[Aran_Smithson]

it doesn't!

but i had no where better to put it!