Would like to test other words besides "subscribe"

[StreetwiseReports]

I have a newsletter button on my website that states "subscribe now". I am wondering if there are better words than the word subscribe since people are so numb to that word now. Anyone ever measure or A/B test different words?

[NakulGoyal]

I am not sure, but something like Join Now. Or if you have some sort of a giveaway, something to download, it could become like Free Download etc. I hope that helps trigger some ideas

[Copstead]

It will be great to see if anyone has any stats on this.  I did recently read a good article similar to this on Hubspot, "How to Write Call-to-Action Copy That Gets Visitors Clicking"

http://blog.hubspot.com/blog/tabid/6307/bid/31435/How-to-Write-Call-to-Action-Copy-That-Gets-Visitors-Clicking.aspx

I know it isn't exactly the answer you are looking for, but I feel they have some good points and suggestions.

[NakulGoyal]

Looks like a nice article. Thanks for the link Brent. Just clipped it for reading tonight. Glanced at the sub-topics, looks interesting.

[StreetwiseReports]

Thanks, but I heard the word download was dangerous as people are weary of downloading something from a site they are not familiar with.

[NakulGoyal]

It really depends what your niche/audience is. A lot of these results vary by industry and region. I think you are on the right track to do some sort of an A/B test to see what works better. Sometimes what we think and what's right are like 2 completely different things. I always like to test.

[Copstead]

Not really sure what works for everyone else, but I'm always a sucker for "Click here for Free Beer".  It gets me all the time.

[Francisco_Meza]

SEOmoz uses "Sign Up". A/B against that.

[Anthony_NorthSEO]

Hi Streetwise,

I've never actually A/B'd a subscription mechanism like the one you're talking about, but I definitely agree that people are NUMB to the word "Subscribe" and that setting yourself apart a little bit would help.

One of the thing's I really appreciate about SEOMoz is the inventiveness and originality they employ in converting visitors to customers... worked on me

From greeting me with a nice warm "Aloha" to having Roger personally tell me I've reached a 404 pages, it's that kind of personal customer engagement that seems to be leading to more conversions these days.

I'm not sure what your niche is but a few suggestions to replace "Subscribe Now".

Stay Informed.

Keep me Informed.

Update me.

Keep me in the loop.

I think even eliminating "now" could help, and having the button simply say "Subscribe"

Last one...

Hop on the Bus, Gus.

Kidding... but you get the point. Be different.

Take a browse through seomoz.org and you'll see plenty of examples. (Might want to log out first to get the full effect.)

Hope this helps.

Thanks,

Anthony