Home Page Rankings Drop

[Will_Craig]

Hi all

we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings

we have been getting good ranking ie top 15

then today we drop right out the top 50, after completing manual checks i see the keywords as all related

| glasgow catering | Not in Top 50 |      > 42 |   |
| catering glasgow | Not in Top 50 |      > 41 |   |
| glasgow caterers | Not in Top 50 |      > 39 |   |
| caterers in glasgow | Not in Top 50 |      > 37 |   |
| caterers glasgow | Not in Top 50 |      > 32 |

Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home.

The only other recent change is that we now have a  listing under the Google maps section of the homepage on page 1

any advice

www.georgieporgies.co.uk

[Cornel_Ilea]

Have you checked your Webmaster Tools?

[Will_Craig]

yea i just checked nothing there,

its odd that the map listing is working fine tho they are ranked 4th

all other keywords are fine, just the keywords involving "catering glasgow"

it looks like the home page has been excluded from ranking under this term

it was fine yesterday

[Cornel_Ilea]

Maybe this can help you: http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings

[Aran_Smithson]

You link profile contains alot of 'Catering Glasgow' anchor text also your homepage title , perhaps you have received a slap for 'over optimisation'.

[activitysuper]

When you say business listings do you mean link directories? If so do you mix it up a little? One day on link directories, next onsite content, next guest post, next link directories etc

I maybe wrong but im guessing you optimised onsite and just submitted to 100's of link directories in a short period of time targeting a select few keywords.

[Will_Craig]

yea this is what i was thinking to, but how big a slap are we getting,

as its knocked us 100-200 places off

I saw rads video the other day ago and made some extra changes, lighten the load on over optimisation.

I have just removed one of the catering terms from the title, but this looks a bit excessive for over optimisation.

[Will_Craig]

yea this is what i was thinking to, but how big a slap are we getting,

as its knocked us 100-200 places off

I saw rads video the other day ago and made some extra changes, lighten the load on over optimisation.

I have just removed one of the catering terms from the title, but this looks a bit excessive for over optimisation.