Is it worth re-doing SEO for all existent products

[onlineforequine]

We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things.

We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through?

The website is:

www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.

[jim_cetin]

Google says :

you have about 6,490 results - pages indexed

you have about 28,400 results - pages linking to you

Are you happy with that?

Are you happy with your rankings too?

Both Yes? Then no I wouldn't change in big!

Maybe, start/improve small:

find issues on the site - User and SEO based

example?

http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#idTab1**

http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#Comments**

[AlanMosley]

i would go thought the site.

i did a quick crawl os a small part of your site and found quite a few problems. i would go though each page and fix up every thing you can find.

It may take you a few hours for each page, but over time it will pay off. Evey bit of link juice you can save, every crawling prioblem has a value in dollars (pounds in your case) that keeps on giving you a return day after day, year after year.

[onlineforequine]

As we are not from a marketing/SEO/CRO background, we are really struggling on where and why things go wrong.  We are fine with META but when it comes down to duplicate page content, too many links etc, we are slightly out of our depth!

Think we may have to get someone on board to help us get things on the right course!

Looks like we are going to be here for a long time.......

:S

[AlanMosley]

I always think it is good that your site has problems, because it means you can improve.

Good SEO is an investment, that pays off

[activitysuper]

It is a nice website and I like the logo etc but straight away I can see problems (to name one lack of content), is this a fairly new website?

I think looking at conversion rate optimisation is also a good idea, put down on paper the pages in your conversion funnel and start looking at each one picking elements which effect the users decision.

[onlineforequine]

Yes very new, only about 10% of the products have the content they require and this is something we are looking into at the moment.  We wanted to know whether we needed to review the entire site and from feedback I think we definately do!

When we started the site our understanding on content, CRO & SEO was non-existent, as time progresses we have discovered how important it is and we are now going to begin reviewing the site...from page one onwards!

Thanks for the feedback about the visual side though!

[AlanMosley]

i noticed the same thing, not only do you need some text content you need it above the fold.

http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html