Site dancing

[nyanainc]

Hi guys

I have a site which is dancing. I mean one day is on position 20 , if I put more backlinks is falling, after rising again,, I dont know what is going on. The site is 2 years old, pr 2, authority 35. Why this is happening? Usually when he appears again is ranking higher, but today he disappear totally from rankings. Maybe return tomorrow? But anyway why is dancing?

Thanks

[MatthewBarby]

Hi Nik,

I have had similar problems in the past. The likelihood is that you are challenging for a competitive keyword (correct me if I am wrong) and there are many other websites battling to get up in the search listings.

Your website doesn't have a particularly high authority/PR either, therefore it is going to susceptible to rank fluctuations. My advice is to just keep working on your SEO around the chosen keyword, regularly post fresh new content around the topic and make sure that you are reviewing the performance every week or fortnight.

Try to avoid looking every day at the rankings a making changes based on 24 hours of activity. Let a week go by before you do anything drastic and then make slight changes here and there.

Hope this helps.

Matt.

[nyanainc]

Yeah, the keyword is very competitive, have 2 400 000 million exact match.. But on the other site also the other sites are near my authority, around 30, the number 1 is 80 . Our main difference is the backlinks, they all have high authority backlinks (paid, more like 40) and my backlinks are more poor... So you suggest to continue the fight with my low authority (15) backlinks ?

[MatthewBarby]

I would recommend just keeping a consistent backlink campaign going and it will give you stability in the listings eventually. Look for some high quality directory listings as well as putting together some PR worthy content that is likely to gain some permanent links from some higher authority websites.

These things take time so don't worry, you will get there eventually

Matt.

[nyanainc]

Emm, you know the subject of the keyword is not so easy to market...If you know what I mean! Anyway thanks for your time!