The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Online Marketing Tools
    4. Out of 100% what would you give preference to on the new SEO of a new website?

    Out of 100% what would you give preference to on the new SEO of a new website?

    Online Marketing Tools
    7 4 16.5k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • whitbycottages
      whitbycottages last edited by

      I'm just about to start a new SEO campaign for a website and this time it's for a customer rather than my own websites.

      I'm not a professional SEO, just an enthusiastic up-and-coming “hopefully”? amateur, so my question is, if you had to give a percentage out of 100, what percentage would you give to each  aspect of your  new SEO campaign, in order of preference?

      I think I can obviously  state that on page optimisation has to be the first subject but then after that what would get the lion's share?

      Would you give most of your  time to make a blog and content on the new website about the related subjects which is in this case North York Moors holiday accommodation, that is my plan.

      What percentage of your time  would you give to guest posting, directories, article directories, link  building, social media, or any other SEO aspect.

      I would be interested to see how people approach their own personal SEO of a new website, or even an  existing website for continual better search engine rankings.

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        If this is a new site that has never had an experienced person working on it, I would be looking at some of these.....

        --  Talk to biz owner, get to understand his goals for the site (he might need help with this), be sure that the website is designed to make them happen and contribute to his biz

        --  are their any technical failures?  (remove frames, check crawlability, get canonical issues fixed, look for things that could cause problems with Google such as dupe content)

        --  are there any conversion failures (some sites are built by people who know nothing about selling on the web), are the paths to conversion obvious and easy.... are calls to actions obvious and clear... is the good stuff above the fold and pretty....  Some people say this isn't SEO work but if you want the client to be singing about the sales that you produced failures by the designer here can really tank YOUR performance

        --  Next do LEBA analysis (Least-Effort-Best-Appearance).... what easy content, graphics, testimonial, contact info, can be quickly produced that will really give the site a lift?

        --  Think about SEO after the above are finished

        whitbycottages Boodreaux 2 Replies Last reply Reply Quote 4
        • whitbycottages
          whitbycottages @EGOL last edited by

          Good a detailed response EGOl, thank you.

          It's not a complex subject is holiday accommodation of one cottage and I'm placing the call to action links like the tariff and booking page easily seen on  on the left-hand side.
          One of my own personal websites of similar subjects, holiday accommodation was constructed in Dreamweaver and it’s doing okay. I have so far managing to rank for most of the short tail high traffic keywords. http://www.endeavourcottage.co.uk/

          But later on I have moved into WordPress and I constructed this website for a friend. http://www.whitby-holiday-cottage.com/ But with this website they didn't wish to pay for any other services like SEO.

          The new website is going to be a holiday cottage as above, but this time they want to pay for the website AND onoing SEO......

          I'm just thinking about how to do the best job from construction to the on-going SEO.
          In my mind I wasn't particularly thinking about the on page optimisation, but if anybody has any particular points regarding which they think is the better platform between Dreamweaver and WordPress I would be interested.

          I have made sure that title key words, body text key words , image names, alt tags, title tags, h1, h2,h3 etc are correct on both Dreamweaver and wordpress.

          I bow to your knowledge EGOL, I am sure there are some very complex websites that need careful consideration on layout, but I was primarily thinking about the next step of Internet marketing of this website, rather than design.

          Is my i thinking correct for this subject of website?

          1 Reply Last reply Reply Quote 0
          • sherohass
            sherohass last edited by

            Hi,

            I am not really an SEO Expert. But I decided to do SEO for mywebsites taking it over from someone I hired in the past.

            What I found is that Blogs are extremely helpful and always tried to implement that after optimization, Especially if you tag these blogs properly.

            I used to outsource backlinks but I do that myself trying to insert hyperlinks back with anchor texts from high PR Pertinent websites, This way I avoid the terrible outcome of Spam branding by so called SEO Experts who would establish back links to your website from any irrelevant and improper website or directory in this universe.

            Although my career is very diferent from Software/Internet stuff but I learned a lot through reading and a lot of patience and persistence defenitly pays off.

            Hope that is helpful

            whitbycottages 1 Reply Last reply Reply Quote 2
            • Boodreaux
              Boodreaux @EGOL last edited by

              EGOL........Good stuff! Thanks! Interesting perspective on both the little things that lead to conversion and on conversion itself. So easy to put cart before the horse in this industry for us neophytes.

              whitbycottages 1 Reply Last reply Reply Quote 1
              • whitbycottages
                whitbycottages @sherohass last edited by

                Hi

                Absolutely I know exactly where you're coming from , I because I'm not the world's best technically at SEO 10 so I spend a great deal of my time making sure that the content of my blog is up-to-date and of good quality and it seems to do the trick . Example I planned to visit this particular tourist spot and film it with an HD camcorder and then visited as many relevant places edited the film and did my absolute best as an amateur to make the film interesting for people who are thinking of visiting, and  YouTube listed it very high and it's received thousands of hits so it's been worth the effort.

                I then back this up by having a detailed walking tour of the area and made sure that it was a quality article and put the film and written area review together on one page which now ranks high and gets good volumes of traffic so good quality content  definitely is appreciated by search engines and people.  And for the back links once again it definitely is worth the time making sure that you get relevant good quality ones rather than lots of rubbish basically 🙂

                1 Reply Last reply Reply Quote 0
                • whitbycottages
                  whitbycottages @Boodreaux last edited by

                  Absolutely great advice from EGOL, but it's a lot easier when you really selling just one product from your webpage, checking the analytics everybody goes to the tariff page and then moves on to the availability if they make it,  some get put off by the tariff page and leave 🙂

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post
                  • Is there an SEO Project Management Tool Available that you can recommend for SEO agencies?
                    ryanwashere
                    ryanwashere
                    0
                    4
                    935

                  • SEO Tools For Excel Alternatives for a Mac... SEOToolsforexcel.com Vs SEO Power Suite
                    0
                    1
                    1.9k

                  • SEO for codeigniter
                    AlanMosley
                    AlanMosley
                    0
                    3
                    8.1k

                  • Joomla SEO Tools
                    Modi
                    Modi
                    0
                    3
                    285

                  • Whoa I hit rank 1 for Cheap SEO Service and many others in less than 24 hours no backlinks no Onpage SEO nothing!
                    MarketingOfAmerica
                    MarketingOfAmerica
                    1
                    25
                    2.2k

                  • SEO Website Inventory Template
                    KeriMorgret
                    KeriMorgret
                    0
                    2
                    1.2k

                  • New To Google
                    CraigAddyman
                    CraigAddyman
                    1
                    3
                    947

                  • Marketing Plan for new niche website
                    Entrusteddev
                    Entrusteddev
                    1
                    7
                    237.7k

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy