Best links to gain?

[YNWA]

Hi,

Just a quick one to see what peoples thoughts are regarding links.

I have just gained a free link on a .gov website in the UK. In one of their offers pages, will this provide any link value or domain trust to me and what can the benefits be SEO wise from having a link on a government domain?

The link is just the website url with a a few lines of text detailing our address etc... so its not got any anchor text regarding targetting one of our brands.

It is equallly, less or more important to target anchor text links to specific brands or to get good high quality links from trusted sites such as the .gov one I have linking to my root domain?

The website is a local council website in the UK. And was listed by a member of their staff, who only list in the offer page if your offering discount to council members etc..., so its not a spammed page or anything like that.

What are peoples views on anchor text links vs domain url links?

Cheers

Will

[irvingw]

is the page indexed and does it have any PR, is it linked to from the sites homepage?

real sites will be hesitant to give you custom anchor text, just be happy if it's a indexed page with PR and a dofollow link.

there are a lot of factors that can make one better than the other but a .gov site i believe has more weight that a .com. so be happy and move on and keep building!

[YNWA]

Hi, this is the page: here

When searching google for liverpool council offers, the page is at the top.

Looking at the source and I think they are dofollow links, are they?

Cheers

[ChrisDyson]

Great work, that's a link in a fairly prominent place it should hopefully send some traffic as well as some link juice as it is a followed link.

With the recent link penalties for "over-optimised" links a good mix of domain, brand & partial match links are the way to go.

[mytouchoftech]

It is a do-follow link, and the page has good PR.  That's a nice link to have in the portfolio.  Not only for the juice, but because you may also get good traffic from it.