Employing Pinterest for SEO gain.

[David-E-Carey]

Hi I wanted to see if the SEO team have had any feedback from members who have started to use Pinterest.  I've had it for a month or so now and I've been adding pins every day since - (quite addictive actually).

What is interesting is the gender element to the people who are following and repinning my pins and boards i.e. female.  It would be interesting to understand why this the case, why is it so popular with female users.

Ultimately I'm tyring to guage the benefits of employing Pinterest for SEO purposes and whether its worth keeping it in my arsenal of social tools.

Any insights welcome.

http://pinterest.com/visualizations

Best

David

[waqid]

In regards to SEO, i have not seen any type of ranking increases or benefits. In regards to sales, yes I have.

I have a client who sells dog collars and she started using pinterest to post pics of new collars, community images (of dogs wearing her collars) and just random images she is interested in.

We have seen a 30% ++  increase in revenue due to pinterest. Most probably because the majority of her clients are female.

I just picked up a lingerie store (ecommerce) and will do my best to remember and come back here with some data or results.

[Grumpy_Carl]

I would be interested to see how it works for you in the ecommerce field. My marketing company primarily runs ecommerce sites so getting backlinks can be trickier if they were, say, information resource sites.  We have active forum communities on most of our sites so we need to use the community side to grow the sites I feel.

[David-E-Carey]

Many thanks for your input Waqid and much appreciated.  Yes by all means any analysis from your project where Pinterest is involved is helpful

Best regards

David

[KarlMarxTheBear]

One of the companies I am helping is in the DIY wedding industry. I am finding that some of my boards are ranking in the top 5 for their highly searched specific key term. I would recommend making specific boards with your keywords and add to them daily. The only issue that I am having is that i am unable/unsure how to control the description of my ranking boards, since I have multiple items pinned within it.

[David-E-Carey]

Many thanks Chanan much appreciated. I've had a look myself to see how my boards are ranking for keywords and phrases and currently they are not ranking in Google images. However I am ranking 10th for a specifc phrase and the phrase needs to reflect the name of the board.  Which is fine and I am now changing the board name to reflect a better keyword phrase and see how this develops over the coming weeks.

So in summary Pinterest is showing promise I think as a tool to employ in your SEO arsenal.

David

[waqid]

Here is a great infographic i love and reference.