Using a more relevant brand title for blog

[r1200gsa]

I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise).

The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above?

As a side question what do you all think about my titles in the first place?

In case you'd like to take a look:

www.2brothersmoving.net

www.2brothersmoving.net/blog

[webfeatseo]

Generally speaking I never put the company name into the title tags unless its a well established popular name that everybody would recognize and click through based on reputation.

Otherwise I pick keywords that will drive traffic and help boost my rank.

If you insist on company name then i would do

Keyword | companyName

[icecarats]

I think the real question is, what do you want to be relevant for? If you want the relevance for your brand name, then use that as the first two words. Most people don't, because their brand name is unique enough, and there generally isn't competition for it (though there's some interesting results for you in regards to 'two brothers moving' versus '2 brothers moving'). In your case, assuming 'two brothers' isn't someone you're interested in competing with, I'd use keyword | brandname as webfeatseo suggests.

I would suggest that for both the blog and the main site, because it looks like you have the '2 brothers moving' and '2 brothers portland' searches essentially sewn up already.