Most traffic from Google

[Sean_Dawes]

Are you just getting organic traffic? What about paid? Are you doing retargeting? Comparison shopping engines?

And from search engines, what is the split of branded vs. non branded organic/paid traffic? That is more interesting to me than just the high level traffic from search engines.

[Christos65]

The keywords that sending me traffic are more than 11000.

Yes there is always room for new keywords.

Thank you

[Christos65]

I think that referral traffic is my week point.I should try more on this.

Also Bing is not so popular in my country ,so I focus on Google.

[Christos65]

Yes I'm just getting organic traffic.Also comparison shoping engines ,but is just 2% of total traffic.

I tried paid traffic but since organic is ''free'' and relatevely easy to get ,I quit.

Retargeting is a very good idea.

From search engines I get traffic from non branded keywords like:

furniture,chairs,office chairs,matresses,and so on.More than 10000 keywords non branded ,bring me traffic.

[Sean_Dawes]

Well if you know what converts in organic, it confuses me why you would not do paid. Does not make sense. As you are missing out on opportunity. Assuming your margins are good and the conversion rate is good, it becomes easy math at that point.

Retargeting is good stuff.  Just need to figure out what kind of buckets you want to make: general sitewide, category based, abandon cart etc.

For branded/non branded, looking more for the split of traffic than the keyword count. You could have a ton of keywords but they all bring in 1 unique visitor.

If you use google analytics just make a custom report for unique visitors and filter google/organic and then filter keywords using regex for your brand variations

[Christos65]

I do not use paid bcs the conversion rate is not so good.Just 1-2% but is growing.

I use google analytics but I do not get what you mean by ''keywords using regex''

Sorry for my pure English.

My first thought was that I was not using social media enough ,and I was getting traffic only by Google.

And that is not good.

[Sean_Dawes]

Conversion rate total can be that but what is it for your high performing keywords?  It should be higher. You take those from organic and build out paid. Just do not build out broad match and let it go out of hand as thats an easy way to blow through cash as google relates search queries to anything remotely mentioning your targeted keywords.

Do you make custom reports at all? Regex is a way to filter containing any variations of something. So for sake of this convo lets say your company is Acme Co.

Take a look at this report I just did

https://www.google.com/analytics/web/permalink?type=custom_report&uid=rp8csCx2QO6B-pmc9hXHig

Click the edit in order to see anything as it should not display data.

So you have it only showing google organic, and showing unique visitors, revenue and ecom conversion rate.

I would then look at your keywords for all the common variations of people searching your brand. And enter in strings that would cover them. For example I did:

acme co

acme

amce

Using a | in between and setting to filter containing regex searching all keywords for any variations of the above and removes or includes based on what you pick.

So if a keyword was "acme co products" it would still be excluded by that filter.

Making a little more sense?

[Christos65]

Yes that makes sense,

Thank you for your information.

[Dr-Pete]

It's a tough situation that a lot of people face. Some good comments already, but just a few general thoughts...

On the one hand you have 40K visits per month. You don't want to do anything to shoot yourself in the foot, and that traffic is a good thing, in the present.

On the other hand, it is scary to have 90% of your eggs in the Google basket, and you never know what could change tomorrow. I think it's worth pursuing some social media activity - it can be really tough in retail, but at least get a presence established and start a gradual build-up. Find a niche and connect with people. No matter what impact this has on SEO, sites like Facebook, Twitter, etc. are still a separate channel that drives its own traffic and can help you diversify. Pinterest is showing some promise for retail (since it's easy to translate products like furniture into pictures), but you have to see what works for your product and personality

[Christos65]

Yes that 90% from Google scares me too.

I'm trying to get social -I have a facebook page and a blog-

But this has minor impact at my traffic for now.

Hope in time will get better.