Local Listing Spam - Why is Google Missing this?

[Ben-HPB]

I have a competitor that ranks in Google Search for a Top Dollar Keyword in the organic rankings with the normal result, however just below that it shows another result that contains the Local City Name followed by their business name.

In the URL they have domain.com > Local

and below the description data it shows a map for a totally different location as this competitor only has one location...

Once clicking on the link I found that it has everything in the title, description and h1 and body content in footer that talks about the local area but not their product.

and when you click the breadcrumbs you can go back to a directory of all the other cities and states they are targeting with doorway pages with the same layout however the anchor text is cityname+keyword

How are they getting away with this?

[SEODinosaur]

They may have not been found yet.

Are they over optimizing? Many people say over optimizing is having you keyword in you H1, title, description, footer, etc. Other believe that it is having way too many keywords embedded within way too much content.

For ex. If a site has 10,000 words on their home page they can add their keyword 1,000 times in that text and only have a 10% ratio of keyword to content.

To think that Google will punish every site for having their keywords on their H1,Title, Body, Footer, etc. is not realistic IMO, because too many sites have been built like this and many good sites will be demoted.

You can report them to google. However, you are better off focusing on your own results. Spend your time building local links to your site.

[Ben-HPB]

Thx Donnie for the reply, I see your point however for some reason these guys are ranking above others in the same space... It reminds me of the LockSmith Spam but in a different way..

Yes, they are over optimizing but the algo has not done anything about this.. I am a white hat SEO and don't believe in following this technique..

I found a company I posted in the past that did the samething and found it ranks.

http://www.seomoz.org/q/has-anyone-had-experience-with-nsphere-net