Guest Blogging Tips

[menachemp]

I'm just getting started in guest blogging, and had an idea I wanted to run past the SEOmoz community.

I've been told that when guest blogging, it's only worthwhile to post one guest post per domain (if your intention is purely backlinks, which mine is).  But I was wondering if it might be more effective to try and place a series of 4 or 5 related posts, and try to get the blog owner to link from one to the other (Click here for Part II of this series).

Wouldn't all that internal linking give the pages with my bio links on them that much more authority?

[EppieVojt]

Your guest posting strategy depends on what your goals are.  If you're just looking to accumulate links, you're much better off distributing across a range of websites.  You'll get better ip diversification, a higher number of linking root domains, and each link will count fully since it's from a unique source. The interlinking of posts that you propose would have a very negligible impact on the flow of authority through the sites you post on.

If your goal is to develop a position of thought leadership or to develop a following from the audience of the sites you're guest posting on, multiple posts is the correct strategy.  This way, you get seen by the same audience over and over again.  If they like what you write, they'll be much more likely to follow you / pursue your content on other sites.  It's basically an exercise in brand awareness -- you need the same people to see your message repeatedly in order to have any impact.

Hope that helps!

[AnnSmarty]

While it surely up to you, but with guest posting, I'd rather focus on the quality of the blogs than the number of unique ones. That said, recurring guest articles at SEOmoz or Mashable will work much better than dozens of unique guest posts on low-quality blogs.

That doesn't mean you should focus only on huge established blogs.

Here's what I do:

• Identify several large blogs in my niche and guest post their at least once a month
• At the same time, be in the constant search of new promising blogs and guest post there as well (to discover new communities and build more links)

Looks like my answer here is: do both