SEO pluses/minuses of Content used in pop-up windows

[Apptixweb]

I am curious to know what advantages/disadvantages there are to placing content in pop-up windows ( lightbox, etc.). My understanding is that the content can be heavily optimized, but if a user lands on the page where the content is, how will they find it if it is hidden within a pop-up? I guess it is more a of a user experience issue rather than an SEO issue? or not?

Hopefully that makes sense.

Gary

[EricaMcGillivray]

For SEO, it all depends on how you code it. If you want the landing page to have the SEO, you need to make sure the content is on that landing page, not a separate page being called. Lightboxes typically are coded all on the same page.

Definitely pay attention to user experience stuff, like page speed and compatibility with different browsers.

Page speed: customers expect your site to load in less than 2 seconds and will (on average) have an abandon rate of 40% if it takes 3 seconds to load your page.

For compatibility, make sure to check out your analytics to see what devices/browsers the bulk of your customers are coming in on and test those.