Help with domain configuration in international markets

[fraserhannah]

We have just taken on a new client who’s core business is based in the UK. They are currently developing a market in Australia and are hoping to develop future markets over the next few years. The website is currently hosted in the UK, under a .co.uk domain, we are redeveloping the website and are wondering if we should move to the .com as the company is now catering to an international market.

I was also wondering what the best way of establishing a presence in Australia, using the main website, rather than creating a new one.

Thanks

Fraser

[Hannah_Smith]

Hi Fraser,

If you don't want to create a separate website for Australia, then I'd suggest you get yourself a .com, then create sub-folders to target the markets which you wish to enter - e.g. yourdomain.com/uk/ for the UK; yourdomain.com/au/ for Australia and so on.

You can then target these sub-folders in Google Webmaster Tools.

I hope this helps,

Hannah