Does onsite content updates have an effect on SERPs?

[activitysuper]

Hi,

Some might see this as a very (VERY) basic question but wanted to drill down into it anyway.

Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website.

Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging?

10 relevant articles onsite with anchor links, or 10 guest posts on other websites?

I guess some might say 5 onsite and 5 guest posts.

[NakulGoyal]

Depending upon your link profile and how you currently rank in the SERPS, your best best is to do both. YOu are right thinking about it...both internal links as well as external links are important and some strong guest posts from niche blogs would certainly help. I would also not overdo just the guest posts kinds of links. Do other kinds of link building as well. For example, provide a link to this article code on your blog, which might invoke readers and other webmasters possibly linking to you from their blogs or discussing your article on a niche forum.

I hope that helps.

[activitysuper]

Thanks nakul,

I do use guest blogging as my main way of building SERPs as ive had some great success with it in the past and current.

But I think it's time to start mixing it up with social signals, directory subs etc, I dont expect this kind of link building to do much it might just open my link profile up a bit and fingers crossed the diversity alone helps the SERPs.

[BKSearch]

What I like to do is occasionally research, work on, and perfect a solution to a problem.

Then I will have plenty of material for both internal and external content. You can first write a blog post or article on your site. And edit it a bit and have it looking good.

Then show it as the example to other webmasters and podcast hosts.

They get an idea of how you feel, know if they want your content on the matter on their site and then there is a natural page to link to for any story they do on you.

It seems like a good way to go and this then has otehr strong pages with links to you that are ontopic, relevant, and different content than the first article.

The second, third, or fourth article get easier and easier to write. And doing a podcast is a walk in the park after all the research and reporting.