Are there any SEO Tips before killing a website?

[nrv]

Hey guys,

My company acquired another company, and after a couple of months we decided to completely kill their website. I'm not finding any info about  SEO best practices for this type of situation. From the "switching domains" and "new sites" articles and blog posts I can extrapolate that I should:

• 301 redirect their home page to ours
• Look at specific pages with good authority that relate to our pages and 301 them.
• Look at the strongest backlinks to their site and try to change them to point to our site.
• Create a 404 page for the rest of their webpages that tells them that we acquired the company (hopefully with a main menu and search bar)

Any other suggestions?

[EGOL]

I don't think that there is a simple answer to this.

I would study the content, current traffic, conversions and links into this site.  Then decide how all of those individual pieces can  best become assets to your primary site.

It is possible that your ROI will be higher allowing both sites to survive.  Or possible that the newly acquired site is of very little value or even risky.