Link local online newspaper ad to newspaper's spash page or my site?

[stephenfishman]

We just started advertising on the web version of our local newspaper.  They suggest our ads go to a "splash page" they created for us on their site.  The page haslinks , images and text taken from each of  our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map.

This page shows a page authority 1 with 0 links.

Is there any reason to link our ad to a page like this rather than going direct to our website page?

Thank you

Handcrafter

[Copstead]

All links and ads should come to your site.  If they want to have a different splash (landing) page, then have them build it to sit on your site.

The only benefit is for them.

[giantpeach]

Definitely get the links to go to your site - you are paying for it so say what you want for your money

[stephenfishman]

Thank you both- As a follow up, do you think landing pages like the newspaper wants to use are done because they don't understand seo?

[Copstead]

No, they understand seo.  That is why they are tying to get the links to their site instead of yours.

[DenverKelly]

Definitely have it go to your own site. Having spent 10 years in the newspaper industry (IT/Web) I'd be shocked if they know SEO.