How to deal with an media press content?

[kauelinden]

We have a company that create content and send as media press. We would like to use this content in our blog. We made it using RSS and having in our blog the same content. So right now we have some concern about duplicate content.

How do you guys deal with deal? Would we be penalized by duplicated content?

[alsvik]

Hi Kauelinden

You could use the "link rel=canonical" tag or the "link rel=subsection" tag to help SE identify the most important of the two. You should look into the LINK REL tag to identify which one serves you best.

Regards

Alsvik

[Dr-Pete]

Are you distributing those press releases to others sites (via RSS)? In other words, do they appear on outside sites in their identical form?

If so, you could use rel-canonical cross-domain or a syndication-source tag and point your copies to the original press releases. That should help offset any duplicate content issues. It will keep you from ranking directly for those press releases, though.

It really depends on the goals/scope. It's not uncommon to cross-post press releases, and if you're talking about one a month or so on a site with dozens of pages (or more), it's not a big issue. If you're talking about 100s of press releases, then you could certainly run into trouble.