How much does Google take Social into account in serps

[MiracleCreative]

I have been reading and trying to learn more about how google takes social media into account when ranking sites, but I cant seam to find a definitive answer to this, does it make a big difference or does it not really matter?

[JamesNorquay]

Social does play a bit into the over scheme of things.

some would ask to what extent, in the recent SEOmoz survey 2011, I bleive social media accounted for around 10% of SEO efforts.

Yet after Google+ is pushing the social media message I feel it may be up to around 25% in today's market, even moving up to a larger extent.

How can you get involved?

**- Grow your fan base on Google+, post out messaging, make sure you get +1's and peopel re share your content with the masses. **

- Grow your Fan base on Twitter.

- Grow your fan base on popular social bookmarking sites.

**- Social Media is really about crowd sourcing, you can have a huge Facebook property so think of ways you can leverge this user base to assist your link building and your social efforts. **

[Francisco_Meza]

I already answered this for someone:

... As far as I know, "Likes" are not part of the ranking factor. But it is more likely that someone who "likes" or "Shares" your info may link to you.Rand wrote a post on this in Ranking Factors...

http://www.seomoz.org/q/facebook-likes

Micacle, get your LIKES and move one to writing great content. Yes social media is important for me, but it's not as important as Adwords or building Referral Sites. Look at GA and find out what is putting more money into your bank account. For me, Facebook/Twitter is NOT bringing in cash like Adwords.

[MiracleCreative]

Thanks guys for the advice! Great stuff, has for sure answered my question and finally got an answer!

Thanks