Over optimization penalty on the way

[AlanMosley]

Matt Cutts has just anouced that they are bringing in a penalty for over optimized sites, to try and reward good content.

http://searchengineland.com/too-much-seo-google%e2%80%99s-working-on-an-%e2%80%9cover-optimization%e2%80%9d-penalty-for-that-115627?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

[EGOL]

Thanks.  I was reading about that.

If I was the boss at Google I would put my engineers on....

- ranking small specialty sites with superior content above the huge authority sites with skimpy content

- killing scraper and spinner sites that are using the content of others to make money

[AlanMosley]

I see it as good news, i am not one for overdoing it.

i believe in not making any mistakes rather then trying to game the SE.

Good content, clean easy to crawl fast loading pages.

[Kotkov]

I'm happy to hear news like that. Hope it will clean up serps a little bit.

[Vahe.Arabian]

It's there larger effort towards updating their algorithm based on sematic search - http://searchengineland.com/wsj-says-big-google-search-changes-coming-reality-check-time-115227

Next gen of search will arrive within a year.