Exact keyword URL or not?

[salvyy]

Hi all,

I have a quick question about the proper use of permalinks.

Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')?

I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")?

I hope this is clear. Thank you for your time and help.

All best,

• Sal

[Gamer07]

I can help by giving you an example and its actual results.

I hope this helps.

On our site, for a certain word, just like in your case, the page is named let's say www.example.com/real-examples

When you search for "real examples" it is in top 10 but if you search for "real example" then it is not even in top 50.

I still don't think on-page adjustments decide the rankings on themselves as there are more factors involved.

Anyway, I hope this helps you a bit.

[Vahe.Arabian]

From my experience targeting the higher traffic term usually captures traffic/rankings for the lower traffic term aswell, since they are both related.

I would go with "shoe" however optimise the content for both shoe & shoes. In addition you would need to build links for both terms, so that you can improve the ranking for both terms.

Hope this helps.

V

[salvyy]

Thank you for your feedback. It helps.

All best,

• S.