ShopTab Facebook App - Duplicate Content Issue?

[simplesimonseo]

Hello

I've been trialling an app for Facebook called Shoptab where you can add a shopfront to your Facebook page and then users can browse through the items and when they click buy or more info they are linked through to the main site.

The app displays the product, title, description etc so I was wondering if we would run the risk of duplicate content issues by loading our inventory to this app? OR would Google see the hyperlink through to the original item and no damage done?

It would be very easy to add our whole inventory to this app.

Thanks

[SWKurt]

Syndicating a product feed to a Facebook app is no different than syndicating a product feed to Google Product or Shopzilla or Shopping.com. The Shoptab app points to the native site content similar to any other product feed on the web.  Assuming worst case scenario that somehow you did trip a duplicate content algorithm, duplicate content is really a filter, not a penalty (except under circumstances where you are blatantly trying to spam the index), and Google is most likely to show your original site content under almost any circumstances like this.

Full Disclosure: Our firm works with Shoptab on digital marketing optimization.

[jennita]

The links all point back to your site right? This seems like it wouldn't be an issue with duplicate content since your pages are already established as the original owner of the content.

I don't know too much about ShopTab (maybe Kurt can explain more) but if it's pulling it in from an iFrame it may not be an issue at all.

Either way, I wouldn't worry too much about this being duplicate content. If you are worried though, you could start by adding just one subset of products first, see how that goes, then add the rest. If you have an example page to look at it I'm happy to check it out for you as well.

Thanks!

Jen