Rotating Banner Ad Value?

[Earthsaver]

Sorry if this has been discussed couldn't find a post about it.

Was wondering the potential link value of a rotating banner link.

Situation 1: A site that wants $50/CPM.  Those impressions are random throughout the month and can be on any page within the site.

Situation 2: A sidebar banner ad that rotates with other banners.

Will these links be recognized and is there link value?

Thanks

[KTaylor]

It would really depend on how the links were implemented on the site serving them.

However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569

[Earthsaver]

Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.

[KTaylor]

Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.

However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.

The link I posted in the previous response as well as the one below explain it pretty well.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736

[Earthsaver]

Yea just got through reading the article. Makes sense now, Cheers

[applesofgold]

Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.

Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.