Google Ranking Dropped

[CocoMagenta]

Hi

We launched a new website on the12th Feb 2012, it appeared on google page one for the search term "compare travel insurance" . Last week it changed ranking to page 49 of google ranking.

my site is www.1234compare1234travel1234insurance1234ireland1234.com

Take out the 1234 for my site address, some people have mentioned that it was honeymooned to page 1 due to being a new site with new content.

1. Can anyone tell me if it looks as if I've done something wrong and been penalised by google?
2. If not are there any SEO advice I could use to improve ranking?

All comments and advice appreciated.

Regards

Paul

[Naghirniac]

Dear Paul,

SEO is a crasy world, and when your website droped down, you can have one million options to really explain what happened.

In my opinion, there is not wrong with your site adress, I think the problem should be in other places. I made a fast analyses, and there is some important points:

First, in opensiteexplorer you see that you have a new website, without Pagerank. So you will need to wait a little bit until google read your site and understand it.

Second, I don't find any backlinks yet. This is one of the most important poins in SEO.

There are also minor corrections:
Page Title - its to long (max is 66) and the "compare travel insurance" should be the first words of the title.
Page description - watch ou for keyword stuffing.

Your page has a lot of content, and this is very important.

My opinion - wait a little bit that your website will rocket. Use the opensiteexplorer.com to follow how is your website evolution go. And good luck, because the life in SEO is not easy.

[SEO-Doctor]

Yep new sites can do that, especially with exact match domains (EMDs), had exactly the same myself this week  with one of my hosting affiliate sites.

Don't worry about it, just get your head down and build some quality links

[kbloemendaal]

The travel niche is a very competitive one, I would expect to work very hard, provide intelligently written high quality content (not keyword stuffed crap that people will just click away from), and work on a "natural" back linking strategy.... meaning, the less you try to "game" the system, the better your chances will be to have longevity.

New sites often see jumps up and down in rankings until Google figures out where you really belong.

[ocelot]

I have read lots of threads and guides about building quality links - but if you have little or no budget - for example to create widgets, viral games etc- how do you build quality links - what in plain english is a natual link building strategy?

By seeding Press Releases around the web?  If so how do you seed them?

Ask related travel sites for a link?

Conversing in related forums?

Write top 10' tips on reducing travel insurance and hope it gets picked up on digg etc?

Or am I off the mark?  If so what would be the steps that would be needed to be taken?

[loopyal]

Site looks nice, Paul. If you haven't done this already, use the SeoMoz tool to check your onpage setup: http://pro.seomoz.org/tools/on-page-keyword-optimization/new Fix anything that needs work and then start promoting your site. You can set up tracking here: http://www.seomoz.org/rank-tracker You will be emailed regular updates, that show if you are making progress. As it is a real site, issue a press release every week, about something interesting you are doing or that is of interest to people buying travel insurance in Ireland. Change which pr site you use, so they aren't all from the same one. Write other articles and get them published in other places - offer them to your local news sites.