Right way to block google robots from ppc landing pages

[Kotkov]

What is the right way to completely block seo robots from my adword landing pages? Robots.txt does not work really good for that, as far I know.

Adding metatags noindex nofollow on the other side will block adwords robot as well. right?

Thank you very much,

Serge

[Naghirniac]

Dear Serge,

Your question is difficulty to answer, because you have several possibilities. If you use the noindex, will stop all the robots.

There is a post at SEOMoz blog writed by Lindsay that i think will answer your question. You will find it here: http://www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts

[KTaylor]

If you have a specific directory for PPC pages then you can follow these steps that have worked for us wonderfully:

Block the directory /ppc to the robots.txt file for all user agents. This can even be live before the /ppc directory even exists.

User-agent: *

Disallow: /ppc

Add noindex, nofollow in the meta tags for all pages in /ppc

I'm not sure what you are referring to when you mention an AdWords robot?

[Kotkov]

Thanks guys. AdWords robots scans the page to determine it's relevancy to your ad group.

When you block it in robots.txt ONLY, the link to this page will be indexed and show up in your serp results site:example.com

I wondered if you add meta tags noindex nofollow you also blocking all robots to scan the page, adwords as well

[KTaylor]

Gotcha. I did some searching around and you will not block the AdWords bot unless you explicitly block AdsBot-Google. A wildcard user agent disallow will not block the AdsBot-Google. Hope that helps!

[Kotkov]

Thank you very much