Facebook Like my website or fan page??

[Hyrule]

Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma...

People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?

[Svetoslav]

If you have a great way to engage facebook fans, again, go with promoting the facebook page, through your site.

I did the opposite. I decided to have each os my products have the "Like"buttom, sharing that particular URL to facebook walls. Where I had multiple pages - info page, application form, faq and a post registration (thank you) page, I implemented the code in a way that each time people click like, they share the info page. It has proven to be better on conversion (in my case). I also use the Recommend button. It looks a bit better on a B2C site.

My main motivation to do so I because I got what I was after - people visitng my site from facebook and registering for my products. I felt a good boost in registrations over the last 7 months.

My short answer is - Like button shares your website link on facebook. Just don't make all your pages share the homepage.

I hope that helps a bit :)!

[kateG1298]

I find both methods to work fantastically, but Svetoslav is right you should diversify the like button. I was running social media on someone else's site so I didn't have the option to play with any of the widgets on the retail site, but I was able to get fantastic conversion on Facebook pages by running the ads to the page and then engaging the audience through there. I easily added 5K-10K new followers per week depending on if I ran an ad to the page or not. Overall sales increased during that time by 30%. Now I work doing content SEO which is hard because I don't actually touch any of the content I mainly have to oversee and hope that people take my suggestions. : /

[Svetoslav]

I've been there too. There is an upside to doing suggestions. I find it that it is sometimes better to work with other peoples' content because you have a fresh look on it.

I try to build a community of people who have already used the service. We email clients about the page and try to reel in only the most interested people. What one would really find out is what is the value of having people on facebook and what you can do for them when they are on your page. A part from providing support trying to give them a forum to connect, I have little to offer on facebook. You can say we try to buid loyalty.

Like button on the product pages of the site is what sends people back from facebook to register for my products.

[adrianvender1]

If you associate your website with a FB app account, you can post updates via the FB Graph API that will appear on the news feeds of users who have 'liked' a page on your website. Read the 'Publishing' section on the Open Graph documentation: https://developers.facebook.com/docs/opengraph/

This gives you both social SEO signals for your website AND engagement with readers via Facebook.

[Allstar]

What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."