Is this a fact?

[SEODinosaur]

Someone on a form told me this is a fact, but I dont think it is.. Thoughts..

Those who click on PPC links are the more predisposed to action, whereas those clicking on organic ones are more likely to be casual browsers

[Keszi]

Hi Donnie,

I believe that this is depending in what niche you are. Because your friend might be right in his niche, but there are businesses who drive converting organic traffic.

To be more precise, just check a few website's conversion rate from organic and paid entries. What you will see is that depending on the niche (geo-location, targeted genders, targeted age groups, etc.) websites will have very different statistics.

It is kind of rough to state that PPC visits are converting better in general.

This is my opinion.

I hope I have opened another "door"

Istvan

P.S. Hopefully I didn't misunderstand the question

[RobertFisher]

I think it is a given that more people click on organic vs. PPC by about 85 to 15. (Yes, different verticals will have different results, I am speaking globally here). And, I believe it is a given - and I have seen it with PPC and organic - that those who come through PPC tend to be more "results oriented" in their query and therefore do convert a bit better. 
I believe the math on the two based on recollection from The Art of SEO:... by Enge, Fishkin, Spencer, and Stricchiola that organic still pays off between 5 and 6 to one. So, while PPC converts better, the fact that organic gets so much more traffic at a lower cost (generally) makes it be the obvious choice whether or not you do PPC.

Hope that helps,