How to Target Multiple Keywords in Single Page

[elagaan]

Hey There,

We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms..

We have a few questions as to how to optimize the page for on page and off page.

On Page

1. Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density

2. How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword

Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?

2. How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions

3. What about HI, H2 and H3 Tags? how do we go about optimizing these

Off Page

While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural.

1. Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong?

Thank you all for your inputs and responses...

[EGOL]

I sell a product that has a formal name, a slang name that is used by most customers, an archaic name that is used by old-timers (like me) and an ignorant name that people who are unfamiliar with the product often use.

The slang name has most of the search volume, followed by the archaic name.  Our best customers are professionals who use the formal name.

I have made a point to use each of these names somewhere on every page of the site.  However, I optimize for the formal name and the slang name. My site ranks well for all four of these terms.  However, I give Google the credit for these rankings instead of saying that it is my expert optimization.

If I go to Google.com and search for the formal name, google bolds the slang name, the archaic name and the igonrant name in the SERPs.

You can test this for yourself... go to google.com and search for 'celebrity pics".   You will see that "photos", "pictures" "pics" "celebs" "celebrity" and other terms are bolded in the SERPs.

If this is happening for your keyword variants then your optimization work is going to be easier.

[nyanainc]

Hi,

Me I am getting several keywords ranked on positions 4 until 1 and much more in p[ositions like 5-8 .I just get a C grade with the on page tool and after I build off page links with the anchors and site si ranking.Keywords are on 35-50% difficulty.I hope that helps.But EGOL is also correct. Depends on the keywords.I hope that helps

[elagaan]

Thanks EGOL... that was really very helpful and made a lot of sense...We did search for certain keywords and the synonyms did show up.. thanks a ton..

However, looking from an SEO point of view, few questions still remain unanswered and we're looking for views and opinions from the experienced that will clarify our doubts on the below:

1. How do we optimize the URL structure for multiple keywords? For ex... We have keywords aa, ab and ac, where a is the base keyword

Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html?

2. How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions

3. What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords

4. Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...

Thanks

[EGOL]

Not saying these are best... just how I do it....

1) How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword

I use most searched keyword.

2) How do we go about mentioning the multiple targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions

I do something like this.... formal name: blah blah slang name

Brass Widgets: Also know as gold widgets are kickass....

3. What about H1, H2 and H3 Tags? how do we go about optimizing these for the multiple keywords

I optimize H1 for formal name and use slang (highest search volume) in H2

4) Is it a good idea to put up these multiple keywords on the sidebar of our website... we're basically referring to breadcrumbs all over over website for the targeted keywords...

I just include them in the text of the page.