Is This Keyword Stuffing/Spamming?

[AWCthreads]

Do plenty of research (in Keywords, Analytics and SEOmoz) before you start making changes to your homepage, so you'll be making informed decisions. Your get a quote section is taking up a lot of valuable homepage real estate. You might consider creating a banner link to a quote page and use that space for beneficial content. You can create links to your quote page from just about anywhere, so it shouldn't be hard for people to find.

Good luck. Resist the temptation to panic and start grabbing at straws. Be methodical about your changes.

[UnderRugSwept]

Thank you for taking the time. I think everything you said is excellent advice.

Since I've already done the KW research and know the most popular types of patches, I'm one step ahead. I can see how making users more engaged can actually help ranking, since I've been hearing a lot lately about how Google takes into account things like bounce rate and time on site to gauge relevancy. I think I am going to do exactly what you said about including an image and a link for the most popular types of patches.

As far as the animation goes, I hate it too and think it's distracting. I also want to get rid of it because Flash seems to be on the outs. The owner is in love with it, and I don't see it going anywhere anytime soon.

[UnderRugSwept]

Thanks for the advice. Having a quote form directly on the home page has increased conversion by MASSIVE amounts, so I don't see that going anywhere any time soon.

And thanks I'm trying not to panic too much!

[EGOL]

I think that patches could be powerful powerful in social media.  Patches - both directly and indirectly - are a social connection badge.  So if you can get people to start sharing it could lead to a lot of traffic and sales.

[AWCthreads]

You've got some social channels working now...but Pinterest is a missing element and is taking off like lightning.

[UnderRugSwept]

We have a Pintrest account. Why I haven't put a link to it on the homepage, I don't know. Thanks for the reminder!

[UnderRugSwept]

Yeah, you would think! No one seems to care! I think getting more Facebook and Twitter followers is the hardest and most frustrating part of my job!

[UnderRugSwept]

So guess what? I added a links with images on the home page just for the most relevant keywords, like you said, and my ranking improved!

[AWCthreads]

Hi Marisa. That's good news. Keep in mind that it is not uncommon that you get an initial bounce with optimization. Keep an eye on the ranking as it may fluctuate and eventually settle after a few crawls to consistent rank.

[EGOL]

Great!

I see that you made the design wider.  I think that is an improvement.

Thanks for the report.