High Bounce Rate

[raybiswa]

I found something interesting in Google analytic

2 days ago i started getting visitors from a referral source called

yndir.com

if I click on it , it say the referral path is

/adserver/showinterstitial.php

there have been 300+ visitors in last 2 days and before that nothing. the site is pushing my bounce rate up. 3 days ago bounce rate was at around 50%, because of this site the bounce rate went up to over 75% already in 2 days...

is this some sort of attack , i don't understand?

when i go to yndir.com it says its yahoo directory? weird

[Highland]

When we talk about bounce rate, we mean in terms of relationship to Google. Let's say someone searches for "widgets" and finds your site. You sell fuchsia widgets but the person was looking for blue. So they "bounce" back to Google and go to the next site.  When this happens, Google takes note. It's therefore in your best interests to make sure that people who enter your site for a term find what they are looking for.

[Cyrus-Shepard]

Looks like your site was the target of an advertisement. If you didn't place the add... stranger things have happened. It's not all that uncommon to get a link placed somewhere weird on the web and receive 100s or even 1000s of off-topic visits a day. Almost always in these cases, your bounce rate and time-on-site are negatively effected.

But don't worry. A high bounce rate in this case won't hurt you at all. What Google (and the other search engines) are looking for is the "long click". Dr. Pete calls it "dwell time" in this article he recently wrote.

What this means is that when Google itself directs users to your website, they don't want those users returning to Google right away to click on another result or perform another search. This is the type of high bounce rate that can hurt you. On the other hand, Google doesn't care (and doesn't even look at your analytics) if a 3rd party is sending you off-topic clicks.

Hope this helps. Best of luck with your SEO!