Infinite Page Scrolling for e-commerce Product Catetegories

[Jvalops]

Hi There,

I would like to know what's the pros and cons of Infinite Page Scrolling for e-commerce Product Categories that have over 700 products. Sample here

Secondly how will this effect our on page SEO as far as google concerned?

Many Thanks

[NakulGoyal]

If you look at the cache version of the page, it still shows pagination and only shows the default 12 products to Google on Page 1. Therefore there's no real impact in terms of Direct SEO impact as far as "On-page" SEO ranking factors are concerned. I hope this helps.

[Jvalops]

Any idea about user experience and conversions?

[NakulGoyal]

@Jvalops, it varies a lot based on industry and audience. If I were you, I would do a test on the website to see if your audience likes it or not. I have seen lots of variations in the results in different product niches.

[Jvalops]

Thank you. I think it's best to apply  to a few categories and do a heat map analyses or something similar. But As long as it doesn't effect on page SEO, it might work very well. In my opinion

[icecarats]

Speaking personally (not technically or SEO-ly) I'm not a fan of these pages. I'm the kind of guy who looks at the scrollbar to estimate how long a page is, how far through I am, etc, and when it suddenly lengthens it undermines that certainty. This is merely opinion mind you, but in my experience ecommerce users on average aren't necessarily the savviest when it comes to technology in the first place so doing something like subverting their interface expectations might not be the best move.

Another thing that bugs me about these pages, especially for something like categoric listings, is that it's hard to tell exactly how many things are listed. If I'm on page 5 out of 7 I know there's only two more pages of purses to look at and then I have to decide. With this sort of thing it just keeps going. I've also seen some implementations that just repeat the products as soon as you've gotten to the end, and that's even worse. What I find is that most online shoppers want to see everything in the list, but with that kind of structure they might never feel that.

Again, this is just 'gut feel'/opinion based and not anything specific or technical that I'm arguing against.