SEO Architecture for several operating regions in Australia

[duncan274]

Hi peoples,

I'm looking to expand my company (www.noyelling.com.au) from Brisbane to other major Australian cities, and really need to nail the way the site is set up and the SEO strategy before committing a lot of time, effort and money into getting top rankings in different cities around Oz.

Most of our SEO clout currently is on our home page, and it is optimised very heavily for Brisbane-specific keywords. My idea for new regions is to follow a similar approach by creating a new 'home' page for each new city (along with a separate pricing and service area page).

e.g.

www.noyelling.com.au/perth/

www.noyelling.com.au/sydney/

etc etc

The idea would then be to build links and citations to each of these city-specific home pages to get them ranking for all the top local keywords.

Do you think this is the best way to go about this, or could I consolidate my efforts somehow?

Key considerations are:

• Need to develop a natural link profile
• Nail local SEO
• Quality usability for customers (arriving on a page for their city rather than having to navigate to their city)

[firstconversion]

looks good

make a /brisbane too and once it ranks, then turn the homepage into driving school Australia

S

[ASOS]

If you head down this route it is very important that you don't just take your page and re-make them verbatim with a new folder in front - search engines will consider this duplicate content.

You will need to tailor make your content per area and make it unique, which is sounds like you are going to do.

Re: link building, you could quite easily find out the IP address of the bigger influences in each city and target those as somewhere to star link building, that will give you relevance in the cities you are trying to target.

[duncan274]

Cheers Stephen, your recommendation is something I definitely had in the works, going to work on ranking the home page for 'driving school', 'driving lessons' and other general, nationally-applicable terms.

[duncan274]

Thanks for the contribution and link building recommendation.

Re. duplicate content, I'm very aware of the importance of completely reworking the content and tailoring each location-hub to that specific location.

Thanks again