Planning a Link Building Campaign: Which keywords to focus on?

[inhouseseo]

Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.

My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:

• Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?

• Do I pick a variety of keywords from various pages?

What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?

[matbennett]

I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.

So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!

Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.

When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!

Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.

[leadsprofi]

hi,

I suggest you, to start Adwords Campaign on google adwords.

1.

What do you write when you like to find the products like your on google?

Write some keywords from your head, and ask your friends too, take some keywords and make a list.

2.

Google Keyword Tool. ( on google ads )

Here you can use two different tactics:

A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).

B. Give your main keywords for a product on the box there, and take ideas from google.

Google generate  you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).

Select the: **Exact Match Keyword. **

Take the keywords with more searches per Month and export to the list.

3.

Start some AD Campaigns.

After some days, you will see which are generating traffic and sales(conversions).

Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.

[inhouseseo]

The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.

Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?

How have you gone about prioritizing link building for keywords based on difficulty.

[inhouseseo]

That is a good idea. I will try that.

[matbennett]

If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.

If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.

To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.

[leadsprofi]

not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.

[matbennett]

The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.

You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions.  Definitely has it's uses, but limitations too.

That's what my 15 years doing this tells me anyway

[leadsprofi]

by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.

Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...

From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.

Thanks .

[inhouseseo]

You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.

I have a lot of experience with SEO, but a limited amount in SEM.