Separate social media accounts for 1 biz w/ multiple locations?

[GravitateMCC]

I'm managing a hospital that is acquiring several locations. Are there advantages to having a Facebook and Twitter account for each location? Or is it SEO smart to use one account for discussing all properties?

Thank you,

[KBolsinger]

I would think largely that it completely depends. If the locations are radically different - for example different cities I would think it could make sense to do one for each locale (facebook.com/locationhospitalname) in addition to an overarching "corporate" account.  If the names of the hospitals are different to this becomes even more relevant. Then you up the chances of that Facebook account taking up another slot in a relevant SERP.

If they are similarly named hospitals all within a reasonably close proximity it may make less sense as you would have to maintain them, and continue engagement in each of those channels. The query wouldn't necessarily return or warrant returning one over the other.

From purely an engagement perspective - depending on the differences between the locations it makes a ton of sense to have different pages. I would imagine there to be a lot of content specific to each location that could generate great discussion.

[GravitateMCC]

Kristy,

I added a thoughtful 'thank-you' response, but apparently it didn't post. Grrrr..

Anyway, I appreciate your advice and I agreed.

-Matt (Mozname: seo.matt)

[KBolsinger]

Yay!! Glad the answer was helpful. I was fearful as I was writing it that I wasn't as clearly conveying what I was trying to say as I should have been. lol - But you got me so that's good!!