Links to Product pages

[Ferguson]

Hello all,

I am still rather new to SEO and learning a lot every day.

I do have a question.

On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
It is currently set up so the image, text, price etc of a product is linking to that product page.

Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page?

I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours)

Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked,

Thank you for any information on this!

Nick

[Jinx14678]

Hi,

Maybe an Associate can put in the WB Friday where Rand went over how Google sees duplicate links on a page.

But I believe the basic concept was that the first link on any given page is the only one that is "recognized"

Example if i have a site about blue widgets targeting the keyword Blue Widgets....

"Hi, I love my site about Blue Widgets[LINK www.bluewidget.com] I think we make the best Blue Widgets_[LINK www.bluewidget.com]_ in the WORLD!!!!"

Both anchor texts above link to www.bluewidget.com, so only the first would count the other is redundant and would be ignored by Gbot.

SO

If you are integrating more links to attempt to gain clout with search engines, then this is a lost effort, but if you are doing it for navigation or user experience then this is completely fine in my opinion.

w00t!

[Ferguson]

Thank you

Yes, it would be for user experience.
We just want to make sure doing it the new way wouldn't penalize us in anyway.

Thanks again

Nick

[Ferguson]

Would we have to bother put "no follow" on the repeated links or not even worry about this?

[Dr-Pete]

As far as we know, Shane is right - multiple links to any Page B from Page A basically get ignored. Personally, I don't think that the link from the product # is very obvious to users, but it shouldn't harm SEO.

The only minor issue is that the second set of anchor text also probably gets ignored. So, Google sees this links as being on the product name (since that comes first). That should be fine, but it's just something to consider.