Taking advantage of "Search Plus Your World"

[StreetwiseReports]

How can I, the owner of a 5 thousand page website, take advantage of Search Plus Your World to increase website traffic?

[AnthonyMangia]

1. Add the +1 button to every page on your website.  When people +1 a page on your website, it will be more likely to come up in their personalized search results, as well as their friends personalized search results.  The user activity will also typically be published to the user's Google+ profile for their friends to see.

2. Build a Google+ page for your business and regularly update it as you would Facebook or Twitter.  Invite your users to connect with your brand on Google+ via a badge on your profile, an e-mail blast, and cross-posts to other social media accounts you actively maintain.

[StreetwiseReports]

Thanks, but I find that most people who click the button aren't a part of Google +, then when they get the screen to sign-up, they abandon the process

[AnthonyMangia]

No doubt - you're not the only one who hasn't had a ton of success thus far with the social network.  Google Search Plus Your World is an attempt to integrate the social network into their search engine, using their biggest asset to promote Google+.  With this move, Google hopes to increase the Google+ user base and make their social network relevant.

If Google gets its way and Google Search Plus Your World does its part in promoting Google+, you might find those +1 buttons being used more frequently.  That's the idea, anyways.

You may have heard that Google Search Plus Your World has been included in the FTC's anti-trust probe.  This is presumably because Google is favoring its own social network in search results over Facebook and Twitter.  Google has said this is only because Facebook and Twitter's terms of service prevent this from happening, and that they are open to the idea of integrating these social networks.  If this happens, Search Plus Your World will have implications not just for your Google+ page, but for the rest of your social media presences as well.