SERPS Issue. Why is this happening?

[dbuckles]

All of our pages have been indexed by Google and we are ranking very well thus far. Here is an example of a search where, based on my searches, we rank well. Search for "Indiana ERISA Bond". You can search for any state name followed by "ERISA Bond" and we rank really well (Top of page 1). The pages that should show up for you are here:

1.  https://www.suretegrity.com/surety-bonds/indiana/erisa-bond

2. https://www.suretegrity.com/surety-bonds/indiana/erisa

My issue is with a different product we offer. Search for "Georgia Mortgage Lender Bond".

The pages I would hope to come up, in order of priority, are:

1. https://www.suretegrity.com/surety-bonds/georgia/mortgage-lender

2. https://www.suretegrity.com/surety-bonds/georgia/mortgage-broker-banker-lender

When I do my searches I show up at the bottom of page 2 and the URL that is being found is #2 above and not #1. I have spent a LOT of time thinking about this and am in need of some direction. What am I doing wrong?

Thanks, Alex

[JaredBroker]

Hey Alexander,

Your first two URLs are more relevant for those keywords in their meta description and title tags from the page source.

You could try to position the exact phrase "Georgia Mortgage Lender Bond" into the title tag and meta description of the URLs which need a boost.  Another thing to try would be to expand on your unique content a little bit for each URL by writing a bit more.

Jared