What metrics is Google looking for to classify a websites as a "Store" or "Brand"

[tatermarketing]

Our company is both a store and brand as we sell manufacture direct.  We are not included in Google's "Related Searches for widgets:"

Picture attached as reference (we are not selling computers ... just an example)

What is Google looking for to pull these brands and stores?

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[RankSurge]

One way to build a brand is to be linked many, many times over for category terms. Also, to be found in directories that are listed the same way as your links are being created.

Anytime you promote your site, the brand and whatever service or product you mention with it helps to craft the brand.

When someone says "Xerox", what do people think of? That's the power a brand name becomes over time.

So, to answer the question, having many references to these category type terms will get your brand associated with them.

[tatermarketing]

So, when being linked to ... or even mentioned without a link something like...

"Dell Personal Computers" or "Xerox Copiers"

I tend to agree with you at face value only I have done back-link analysis on the competitors coming up as brands and stores and I have many many more links like this than they do on quality sites (not being discounted)

I think search query volume might play a part in all of this ... anybody have experience with that?